Finelife is a supermarket chain with a full range of high-end products from both domestic and foreign markets, and is invested in modern equipment, technology and a friendly and professional customer care team. With the motto ‘Bringing the Fine Life closer to you,’ Finelife is a modern retail model with outlets in prime locations selling premium food and non-food products, organic cosmetic products and imported products and having state-of-the-art customer services. Depending on the location, Finelife plans to open stores in one of three formats – Finelife Corner (which has an average area of 400 sq.m), Finelife Food Store (1,000 sq.m) and Finelife Supermarket (more than 2,000 sq.m). It is the first high-end supermarket system in Việt Nam to use automatic E-label technology, and Finelife Supermarket Urban Hill is also the first supermarket to have self-checkout counters for customers like some leading supermarkets around the world do.